DEWAR’S STAY CURIOUS
Dewar’s invites you to ‘Stay Curious’ through the new global campaign that highlights how exciting things can happen when you put unexpected cultures, people and experiences together. Whether it’s combining distinctive ageing techniques to create our unique ‘double ageing for extra smoothness’ process, or bringing together different cultures to create Dewar’s new 8-year-old Cask Finish series, Dewar’s has been fuelled by wit, grit and curiosity for 174 years.
Scout, is a story of a young American football player who is invited to explore the possibilities of trying something new. Through his curiosity, he transverses two cultures and becomes a star soccer goalie in Scotland.
The Party, is about a young man who uses his curiosity and ingenuity to unite two distinct parties into one harmonious celebration that celebrates diversity and unity.
We invite you to look beyond the obvious and stay tuned for more of Stay Curious coming soon to a city near you.